When one person offers any sort of answer to another in person to a circumstance, there is an offer of counsel: you hear a problem, you make an answer, you are offering counsel: thus, whether you realize it or not, you are doing theology:
What sort of sense should would-be counselors make of the life problems they encounter and address? That is the third foundational question. What’s really happening in lives? What ought to change? What ought to be encouraged? What’s the True story? This question recognizes that all counseling is value-laden. Systems differ. Counseling is inescapably a moral and theological matter. To pretend otherwise is to be naïve, deceived, or duplicitous. Whether implicit or explicit, theologies differ. All counseling uncovers and edits stories; what is the true “metanarrative” playing in the theater of human lives? Stories differ. All counseling must and does deal with questions of true and false, good and evil, right and wrong, value and stigma, glory and shame, justification and guilt. The answers differ. All counseling explicitly or implicitly deals with questions of redemption, faith, identity, and meaning. The redemptions offered differ.
David Powlison, Why I Chose Seminary for Training in Counseling, Journal of Biblical Counseling, Vol XX, no. 1.