America deserves the Osteens. The consumer culture, the cult of the therapeutic, the marketing impulse, and the sheer superficiality of American cultural Christianity probably made the Osteens inevitable. The Osteens are phenomenally successful because they are the exaggerated fulfillment of the self-help movement and the cult of celebrity rolled into one massive mega-church media empire. And, to cap it all off, they give Americans what Americans crave — reassurance delivered with a smile.
The important issue is this — Prosperity Theology is a false Gospel. The problem with Prosperity Theology is not that it promises too much, but that it aims for so little. What God promises us in Christ is far above anything that can be measured in earthly wealth — and believers are not promised earthly wealth nor the gift of health.